南粤乡村振兴学术工作坊助力广州荔湾消费帮扶示范区创建
为贯彻和落实广东省《关于持续开展消费帮扶工作的通知》、广州市《广州市创建全国消费帮扶示范城市工作方案》等规定与要求,振兴州荔加快促进广州市构建全国消费帮扶示范城市和荔湾区创建全省消费帮扶示范区,工作2023年9月27日下午,坊助费帮扶示范区由广州市荔湾区农业农村局主办、力广广州大学乡村振兴研究院承办的湾消南粤乡村振兴学术工作坊在广州大学成功举行。
工作坊以线上与线下结合的方式进行,基于荔湾区消费帮扶的乡村学术创新实践,广州大学乡村振兴研究院消费帮扶研究团队,振兴州荔从五种不同的工作角度分析了荔湾区消费帮扶的体制机制、典型经验与运行逻辑,坊助费帮扶示范区东南大学人文学院、力广中山大学社会学与人类学学院教授王宁、湾消《江苏行政学院学报》主编沈利华、创建广州大学公共管理学院教授张茂元等专家学者莅临现场点评、乡村学术指导。与会专家围绕“消费帮扶助力乡村振兴”主题进行了深入探讨。
创新消费帮扶体制机制
乡村振兴研究院成员借鉴行动者网络理论,阐述了消费帮扶的组织模式和体制机制,探讨了多元主体联动协作的消费帮扶模式。荔湾区在广州国际医药港开设“龙岩武平土特产馆-荔湾·武平合作馆”,将福建武平紫灵芝带入大湾区;荔湾区力促东西部协作地区非遗协会合作创作“粤贵虎”、“农民画雨伞”,将广式营销理念植入非遗产品,推出“魅荔黔南”系列产品。近年来,荔湾区通过发挥区内九大专业市场版块的拉动作用,高质量、可持续推动消费帮扶工作。
推进消费帮扶市场转型
乡村振兴研究院成员基于波兰尼的市场理论,从市场变迁的角度,将荔湾区的系列消费帮扶实践阐释为一个从“定向市场”到“自发市场”的阶段过程,通过品牌化、规模化等方式不断激活受扶产品的市场性。例如,荔湾区牵线广州绿野鲜品制作“鲟乡记”系列产品,推动惠水县20余家鲟鱼养殖企业成立鲟鱼养殖协会,力助西部产品出山入湾,年销售金额达50万余元。再比如,荔湾区帮助惠水培育特色产业,“广东研发+惠水制造”精心打造735亩的“粤黔协作惠水食品科技产业园”,已建成单品规模种植(养殖)园区54个,约27万亩,认定惠水县弄苑村万亩佛手瓜现代农业产业园等4个“粤港澳大湾区菜篮子基地”。
构建企业互联帮扶模式
乡村振兴研究院成员还采用演化博弈等研究方法分析了消费帮扶的政策效果和经济机制,发现企业参与消费帮扶的意愿与帮扶产品品质呈显著正向关系,企业积极有效参与有利于激发消费帮扶新动能。荔湾区牵线钱大妈与龙里圣奇农业科技有限公司合作共建,推出龙里湾滩河镇种植的高品质黄瓜,年供货量超3000万斤,推动湾滩河镇黄瓜种植基地建成1500亩,带动群众就业6万人次。
与会专家就消费帮扶学术研究提出了宝贵意见,并认为消费帮扶内涵丰富,涉及方方面面,包含消费、生产以及营销等方面的全方位帮扶,具有一定的“赞助”特征,需要注重社会责任感在消费帮扶中的作用。并认为广州大学乡村振兴研究院的相关研究具有一定的前瞻性、理论性以及较强的应用性,有利于促进消费帮扶的未来推广,助力荔湾区消费帮扶的可持续发展。
【通讯员】袁宇阳 彭玮 黄诗雅
【来源】南方农村报
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