59.21亿元!广西融安金桔品牌价值再创新高
5月11日,据中国品牌建设促进会联合新华网、再创中国资产评估协会等单位发布的新高2024中国品牌价值评价信息显示,2024年“融安金桔”品牌价值达59.21亿元(比上一年度提升13.81亿元),亿元品牌强度881,广西继续强势挺进地理标志品牌价值百强榜,融安综合排名64名(比上一年度上升15位),金桔价值成为广西今年提升幅度最大的品牌地理标志区域品牌。
据悉,再创融安县位于广西壮族自治区柳州市北部,新高被誉为“中国金桔之乡”。亿元融安金桔则是最具广西地方特色的“土特产”之一。2023年融安县金桔种植面积达到22.1万亩,总产量达25万吨,产值33.9亿元,全产业链价值预计达65亿元以上,带动全县10万余人参与产业发展,带动4万多脱贫人口增收致富,农民人均单项收入超1.5万元。
在广西爱田农业有限公司,网络带货达人拍摄工人在包装金桔。(覃庆和 摄)
融安金桔产业的发展壮大,见证了广东湛江遂溪县和广西柳州融安县两地对口帮扶的深情厚谊。自广东湛江遂溪县对口帮扶融安县以来,两地不断加强融安金桔产业链条,提高其产品附加值和品牌溢价。2019年,融安县农产品加工产业园暨粤桂协作产业园建成开园,园区引进金桔深加工企业5家,研发出金桔饼、金桔片、金桔茶、金桔膏、金桔果汁等20多个系列品牌深加工产品,让每颗金桔价值最大化,提升融安金桔品牌价值,目前融安金桔加工品销售额超2亿元。
在消费帮扶方面,粤桂协作工作队借助粤港澳大湾区的区位优势和资源禀赋和媒体宣传力量,推动“桂品入粤”,助力融安金桔开拓大湾区市场。2023年将首批成熟金桔带到了广州,大湾区采购团现场签约金额达6660万元。
2023年11月8日,在粤桂协作的推动下,“融安金桔”首次点亮广州城市地标“小蛮腰”。
通过与主要电商平台携手拓展销售渠道,融安金桔近年来在线上销售平台走红,当地金桔产业步入快车道。据统计,全县拥有各类电商企业749家,网店2.3万余家,物流企业60家,全县电商交易总额由2016年的8.8亿元增长到2023年的56亿元,其中融安金桔通过电商企业销售超21亿元以上。
2023年金桔季,融安金桔成功出口美国、加拿大等国家,深受世界各国人民的喜欢和认可。
【记者】李维康
【通讯员】谭凯兴
【来源】南方农村报
(责任编辑:新闻中心)
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