AR扫福利、微博互动、抖音挑战赛……一部手机“玩转”云上啤酒节
中国山东网-感知山东7月25日讯每逢夏天,玩转青岛国际啤酒节都会如约而至,扫福上啤这是利微一个活力无限和表达快乐的舞台。以啤酒为媒,博互部手开放、动抖包容、音挑欢乐、战赛友好在此被畅快表达。机云酒节今年第32届青岛国际啤酒节(云上啤酒节)的玩转“打开方式”有点不一样,“线上”“数字化”“云上”成为广大市民和游客参与其中的扫福上啤重要方式。
支付宝AR扫福利、利微参与微博互动话题、博互部手抖音全民挑战赛……只要您有手机,动抖在任何地方都可以参与其中,音挑身临其境感受这座氤氲着啤酒味道城市的战赛热情和惊喜。
大奖赢不停!“青岛金沙滩啤酒城”新浪官方微博自开通以来,受到了广大粉丝的热情关注,去年的微博抽奖活动被网友们频频转发,今年奖品再升级,截至目前,已经抽取了四轮奖品,已有十一名幸运星获得蓝牙音箱、戴森吸尘器、华为智能手表等奖品。参与方式十分简单,只需在新浪微博关注“青岛金沙滩啤酒城”官方账号并@一名好友转发置顶微博,即可参与抽奖。
现金奖励抢抢抢!在抖音平台上,为让广大市民朋友有更好的趣玩体验,推出#第32届青岛国际啤酒节,全民任务抖音挑战赛。市民朋友可以打开抖音APP,在搜索栏中输入第32届青岛国际啤酒节,进入话题页面,点击页面下方参与按钮,用第32届青岛国际啤酒节贴纸,举起干杯动作拍摄视频,或者也可以带上话题#第32届青岛国际啤酒节,编辑好标题和文案发布关于啤酒的夏日日常创意视频,拍摄完成,上传成功就有机会瓜分现金奖励!
除微博和抖音外,在哔哩哔哩(B站)由@青岛国际啤酒节官方蓝V发起召集活动,邀请多位up主(达人)围绕令人难忘的夏天,以青岛国际啤酒节作为切入点,通过中长视频展示今年啤酒节的特别之处,刷新年轻用户心中啤酒节的固有形象。
此外,今年支付宝还专门开发了青岛国际啤酒节首款小程序,打造啤酒节数字纪念票、智能电子导览、AR扫福利、智慧停车场等数字化亮点功能,逐步实现园区服务的全链路数字化。比如,打开支付宝用AR扫一扫金沙滩啤酒城门口“干杯”雕塑,就可未入园先抢红包;而首次限量发行的啤酒节数字纪念票,既是啤酒节名片的数字化留存,也可以帮助城市文化推广和扩散……此外,支付宝还推出三款青岛国际啤酒节主题出行码皮肤,让啤酒节狂欢的氛围无处不在。
除此之外,本届啤酒节云上商贸活动还包括“青岛国际啤酒节·京东啤酒节”联名活动等,打造“云上啤酒节”消费专场,并在京东、淘宝、快手、抖音等平台开设青岛国际啤酒节线上自营旗舰店,推出30多个商家约100余种产品,广大市民游客可以尽情线上选购。 (耿晓月)
(责任编辑:新闻中心)
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