供不应求!兴宁鸽进入销售旺季,售价创5年新高
小雪已过,天气寒凉,季售价创又逢中国人惯于进补的年新秋冬时节。作为《食疗本草》记载的供不鸽进高益气补血佳品,鸽子已迎来一年中的应求销售旺季,成为人们餐桌上的兴宁点睛之笔。
在百年鸽乡兴宁,入销肉鸽预制菜产品售价创下5年新高。售旺“根据加工方式不同,季售价创产品批发价不等,年新整体上浮约20%。供不鸽进高”肉鸽龙头企业梅州市金绿现代农业发展有限公司(下称“金绿公司”)负责人陈伟凡介绍道,“现在基本是供不应求的阶段,工厂正全力生产,以满足市场需求。”
从冰鲜鸽到乳鸽预制菜,再到鸽肉零食,在金绿公司生产车间,一只只肉质鲜嫩的兴宁鸽被加工为各式各样的产品,销往全国各地。“我们拥有全广东最大的肉鸽屠宰基地,最近日屠宰量在2.8-3.2万只。”陈伟凡指向有序运转的流水线,“其中,50-60%流向合作酒店及各类生鲜渠道,剩下40-50%加工为预制菜,销路涵盖自营品牌‘陈小鸽’和代工客户。”
屠宰车间
据了解,肉鸽市场需求量在每年11月至次年2月达到顶峰,而冬季恰为肉鸽生长缓慢的季节,因此业内多采用原料储存的方式来弥补产销差值。“夏季是销售淡季和生产旺季,我们会调控30-40%的存量至冬季,以求利润最大化。”
加工车间
据陈伟凡介绍,自今年入秋起,肉鸽成交价持续走高。“今年是2019年以来,甚至是近10年,行情最好的一年,全年平均下来几乎没有淡季。”由于货源紧张,在刚刚过去的2023年双十一购物节,金绿公司并没有投入过多精力。“去年我们在抖音年货节卖到了细分领域的Top 1,但今年要优先保证线下供应,明年我们将着重参与双十一、年货节等‘电商四大节’。”
据悉,近年来,为了进一步拓宽兴宁鸽销路,金绿公司不断调整线上发展战略。“我们励志成为中国第一家肉鸽上市企业,稳扎稳打建设自己的品牌。前期可能要摸着石头过河,不断尝试不断试错。”不久前,金绿公司与广东卫视南方购物频道建立合作,参与打造“湾区生活馆”概念,与清远鸡等广东地级市特色产品携手共进。“接下来,除了淘宝、京东等传统电商平台,我们还会尝试时兴的抖音、快手、微信视频号等新媒体渠道,努力把兴宁鸽区域公用品牌的名声打出去,带动整个地方产业高质发展。”
【记者】吴思雨
【实习生】张晓旭
【来源】南方农村报
(责任编辑:产品中心)
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