打造场景物流新物种 日日顺发布“有π”生态品牌
12月7日,有π2020日日顺“有π”生态品牌暨场景物流生态发布会在上海举行。打造会上,场景日日顺正式发布了基于日日顺物流从产品到场景再到生态的物流“有π”生态品牌,也宣告着物流行业即将开启一场全产业、新物全体系、种日全流程的日顺“生态变革”。
新物种:共创物联网生态品牌
发布会现场,发布日日顺物流携雅迪、生态百安居、品牌喜临门、有π艾芬达、打造科牧等资源方,场景以“有π”生态品牌为起点,物流共同开启物联网时代生态共创、新物增值共享的新探索。
π是一个无限不循环小数,饱含生生不息、变化无穷的意韵。“有π”则意味着日日顺物流通过构建“用户需求、解决方案、场景体验”等互联的要素,为用户延伸出来的N种解决方案,所体现的是共创共赢的生态关系。
区别于行业传统模式,日日顺物流紧随用户的动态需求,追求的不是一次性交易的顾客,而是终身用户,以此驱动自身的不断迭代,并以个性化的场景服务满足用户不断变化的需求,于变动中持续创新。例如,为满足用户对阳台多元化功能的需求,日日顺物流联合相关器材品牌商,设计了一款折叠MINI型跑步机,并将其加入到智慧阳台场景中,打造了洗晾玩一站式体验。
《周易》中曾提到,生生之谓易。自古以来的传统文化中,中国人并不在意不朽,而是追求不息。日日顺物流在创物联网生态品牌的探索过程中,打造了一片生生不息的“热带雨林”,能不断孵化出新物种。今天看来,“有π”正是这片“雨林”中成长起来的“新物种”,在用户需求的推动下,“有π”将不断迭代进化,开辟物流行业的“第二曲线”。
新起点:从送产品到送场景
在经历了“物流管理-商业物流-供应链物流-全球化物流-消费者物流”五大浪潮后,围绕着用户场景体验的“个人物流”开启了行业新的发展浪潮。个人物流具有“个性化场景定制,快捷送达、一站到位和体验迭代不断升级”的特点。日日顺物流总经理于贞超表示,日日顺物流构建了一个与用户零距离接触并可以时时交互的网络体系,打造了健身、家居、智家、出行等场景,通过体验链群和创单链群的融合,驱动用户体验的迭代升级。
链群即小微及小微合作方共同创造用户体验迭代的一种生态链。在创单链群的维度上,日日顺物流实现了生产、仓干、配送、服务等各环节的互联互通,能够共同围绕用户需求,创新产品与服务;在体验链群的维度上,日日顺物流以车小微为触点,让用户全流程参与到需求交互、产品定制等环节中,为用户创造更多的增值服务。如为新装修用户提供除甲醛、净化空气等服务解决方案,满足用户“成套送装,一次就好”的极致体验。
“个人物流即场景物流。”帕勒咨询资深董事罗清启认为,“物联网时代,没有场景就没有价值,之前物流是从仓库出发,现在物流必须从用户需求出发。”
围绕用户需求,日日顺物流从产品生命周期转变为做用户体验周期,实现了从“送单品”到“送装同步、成套精准交付”,从“送产品”到“送全场景解决方案”,从“送到产品”到“得到终身用户”的转变,通过人、场景互联互通的物联网体验生态,开辟了行业新赛道。
新生态:从单一行业到生态共创共赢
事实上,物联网时代,很多企业都在试触生态,也都希望资源能够凝聚起来。目前来看,在用户需求的推动下,尽管健身器材、家电等单个行业均有体验迭代,但整个行业上下游难以互联互通,这对于物联网时代的用户需求升级是一个难度较大的课题。
在用户个性化、多触点、交互式、动态变化的需求下,日日顺物流打破行业边界,围绕用户需求去整合资源建立连接,实现了供给端与需求端的精准对接。例如,围绕用户健康洗浴需求,日日顺物流将热水器、电热毛巾架、魔镜、浴缸、智能马桶等不同行业的资源方汇集起来,打造了产品可定制、方案可定制、生态可迭代的服务模式,实现整个生态的开放共赢。目前,日日顺场景物流生态平台上已吸引3000多家资源方加入,在为用户“定制”全流程体验的同时,也为生态圈的企业“定制”转型路径。
詹姆斯·卡斯在《有限与无限的游戏》中指出,世界上只有两种游戏,一种是有限的游戏,一种是无限的游戏。有限游戏以取胜为目的,无限游戏以延续游戏为目的,没有终点。日日顺物流以场景生态开启物联网时代的创新探索,持续创造并满足用户不断变化的需求与体验,开启了无限游戏模式。可以预见,一场与物流相关的社会创新重建的革命正在兴起。
(责任编辑:产品中心)
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