“黄金使者”带动“蓝色牧场”!湛江金鲳鱼开启品牌培优扶强行动
海上往来人,但爱鲳鱼美。牧场在蔚蓝的湛江海域上,身披金甲、金鲳内里雪白的鱼开优扶金鲳鱼在深水网箱养殖基地活蹦乱跳,阳光照耀下金光闪耀。启品强行在湛江,牌培无人不识这条“黄金使者”——金鲳鱼。黄金使者
近日,动动广东省县域区域公用品牌培优扶强行动项目小组一行来到湛江,蓝色开展湛江金鲳鱼区域公用品牌调研工作,牧场旨在加快开展农业知名区域公用品牌创建工作,湛江助力提升品牌农产品经济效益和社会效益,金鲳为今年金鲳鱼上市产销做好对接工作。
广东圣火传媒科技集团股份有限公司项目经理金治辰,品牌策划专家莫薏莹、广州屹铭供应链有限公司总经理许钊、粤湖市场配送有限公司业务经理胡智能以及媒体代表,在湛江市农业农村局相关负责同志的陪同下,实地调研金鲳鱼深水网箱养殖基地,并开展湛江金鲳鱼品牌建设工作座谈会。
“这条鱼基本没有刺、口感好、肉质厚实。”在深水网箱养殖基地现场,基地负责人向项目小组介绍起金鲳鱼的特点。他还介绍,通过深水网箱创新养殖方式,单个网箱产量可达10万斤,养殖出的金鲳鱼品质更好、价格更高,并表示今年金鲳鱼行情很好,近期塘头收购价每斤价格约18元。
金鲳鱼产销两旺,农民“腰包”鼓起,背后离不开养殖方式的发展。当前,湛江以深远海网箱养殖为主的现代海洋牧场建设如火如荼。正在建设有湛江硇州、吴川博茂、遂溪江洪等国家级海洋牧场示范区,已建成特呈-南三、流沙、东海岛、东里、草潭5个深海网箱养殖园区,网箱数量3561个,桁架式大型养殖平台3个,用海面积达5万亩。
湛江金鲳鱼品牌建设工作座谈会上,湛江市农业农村局相关负责同志与品牌专家、企业和采购商代表、媒体代表等就湛江金鲳鱼品牌发展的优势和痛点进行了深入讨论。湛江市农业农村局相关负责同志表示,湛江要实施品牌化战略,发挥产品宣传推广、市场资源扩展、企业形象提升、产品品牌培育等作用,擦亮“湛江金鲳”招牌,提升湛江水产品品牌影响力和市场竞争力。
在品牌建设方面,湛江市培育创建的雷州金鲳鱼、遂溪金鲳鱼、徐闻金鲳鱼入选全国名特优新农产品名录,广东恒兴集团有限公司、湛江双湖食品有限公司的金鲳鱼等2个产品入选“粤字号”农业品牌目录。此外,湛江金鲳鱼深度衔接“恒兴”“国联”“画景”“粤府”“汇富”等知名加工品牌,把金鲳鱼的市场空间拓展到美国、日本、韩国,甚至欧盟等地。
品牌如何“做大做强”?座谈会上,品牌专家以及相关企业和媒体代表也发表了看法,并提出了相关市场建议。当前,湛江金鲳鱼还存在品牌辨识度薄弱,标识不统一等品牌发展难点,会导致市场上的产品质量参差不齐,对品牌形象造成损害。针对此,可以借助地理特色、消费导向和价值传播三大运营思维来提升“湛江金鲳鱼”品牌发展力,通过打造品牌视觉符号,进行自带销售的产品包装设计,并在周边延伸品牌文化,多渠道助力金鲳鱼在产销上焕发“新光芒”。
据悉,本次调研活动由广东省农业农村厅指导,在湛江市农业农村局安排下开展。
【记者】黄俊杰
【图片】受访者提供
【来源】南方农村报
(责任编辑:行业动态)
- From Prairie Grasslands to Man
- Yoon promotes Expo bid in France, seeks stronger ties with Vietnam
- Tennis world awaits Nadal's French Open decision
- 10 exercises you can do while playing video games
- 实干担当抓落实 多措并举促发展
- Sports minister says audits into football, badminton federations set to conclude in Sept.
- Organizations helping marginalized people stay (and thrive) in their tech jobs
- 'The Little Mermaid' live
- 'Eric LaRue' review: Judy Greer devastates in Michael Shannon's directorial debut
- Ruling bloc divided on foreign nannies' pay
- Wordle today: Here's the answer and hints for June 17
- Could Substack Chat be the new Twitter?
- Tinder reveals the dating trends that defined 2023
-
LG Display starts production of advanced OLED displays for gaming
A monitor equipped with LG Display's 27-inch 480Hz QHD Gaming OLED panel is on display. (LG Dis ...[详细] -
"Dead zone" discovery could bring high
With the potential to hold many times more energy than the graphite it would replace, silicon is an ...[详细] -
The biggest remaining challenge in stopping the coronavirus.
On April 15, at a hearing on the coronavirus pandemic, Rep. Jim Jordan harangued Anthony Fauci, the ...[详细] -
17日,名山区人民法院会同名山区人民检察院、区农业农村局等单位,在清漪湖、百丈湖开展渔业资源增殖放流,共增殖放流鱼苗近10万尾,部分区人大代表、当地干部群众50余人参加增殖放流活动。据悉,2020年下 ...[详细]
-
Essential Apps to Install on your Windows PC or Mac
You just bought a new laptop, built a new desktop PC, or are simply clean installing on a new solid ...[详细] -
Starlink speeds went down again in Q3
Elon Muskcould really use a win right now.As the new Twitter CEOtries his hardest to do…whate ...[详细] -
Reddit CEO and co-founder Steve Huffman has publicly defended the company's controversial API change ...[详细]
-
Wordle today: Here's the answer and hints for June 17
Hey there, happy Saturday! If your brain's well and truly in weekend mode you might be battling a li ...[详细] -
8月25日中午,烈日当头,热浪滚滚。环卫工人王芳走进青江街道汉碑路社区户外劳动服务站点汉驿站,从冰箱里拿出今天的午饭。“我一上午在马路两侧来回保洁,到了中午能到驿站休息一会儿,喝点凉水,感觉非常舒服。 ...[详细]
-
A star blew up, and scientists snapped a photo of the violent explosion
Boom.Last month astronomers spotted a star that exploded in the colossal Pinwheel galaxy some 21 mil ...[详细]
- Microwave technique recovers 87% of batteries' lithium in 15 minutes
- Two Koreas reopen cross
- Arteta apologises for unacceptable Arsenal 'collapse'
- North Korea's economic paradox: how de
- [Online Predators] Deepfake pornography haunts S. Korea
- Early Cyber Monday sex toy deals: 50% off Adam & Eve
- Romero wins on controversial stoppage