Lego partners with Tencent to bring games, social media to China
China, rejoice: You're about to have an internet full of Lego.
The Lego Group is hooking up with Chinese technology conglomerate Tencent; the pair of companies say they'll collaborate "across a broad range of digital content and digital platforms" to create Lego games for Chinese children.
SEE ALSO:This Lego machine wants to ice your Christmas cookies for youA few plans are in the works. The companies will produce a Lego "video zone" on Tencent's video platform. They will also develop Lego Boost, an online tool that will let kids recreate their Lego creations online.
Lego and Tencent will explore bringing Lego Life, a Lego-centered social network currently available on the iOS App Store and Google Play, to China, but the plan is to create more online Lego games of all shapes and sizes.
While Lego is moving towards new digital products and markets, the company hasn't moved away from its core mission of creating toys that are safe and secure for young children. Tencent, of course, is the company behind WeChat, which outlines its privacy protections here. Notably, the policy says monetizing messages via third-party marketing isn't just forbidden, it's physically impossible since all messages on WeChat servers are permanently deleted after they are received.
All of the new services will also comply with digital safety policies from both groups. Lego's was developed with input from UNICEF, with which Lego is a partner. The policy guarantees that moderators will prevent misuse of Lego's digital products, and that parents will have access to parental controls to regulate their children's play.
Lego reported its first fall in sales in over a decade in September, and has made a large push towards digital media since. This partnership is a logical step in Lego's pivot to digital products in an increasingly digital market.
Featured Video For You
This Lego-style stadium will be made out of shipping containers
(责任编辑:资讯)
- 蒙顶山茶有了专属茶器
- U.S. leaves out N. Korea from terrorism sponsors list
- These simple badges are helping social media users talk about mental illness
- Everyone's taking their anger out on Sasuke in this hilarious new meme
- Upgrade Your Monitor, Not Your GPU
- Number Representations in Computer Hardware
- Vettel tips Mick to succeed him at Aston Martin
- Seoul city opens its first career support cafe
- NK leader orders special aid for Kaesong on coronavirus lockdown
- Listeners encouraged to go wild with Le Sserafim's 4th EP
- 石棉县举办“情系大渡河”音乐会
- Here's 20 sweet seconds of Ed Sheeran's brand new music
- Familiar failings cloud Ten Hag’s prospects at Man Utd
-
PS5 Pro: There are new whispers that the release date is fast approaching
Rumors of a "PS5 Pro" have been rocking the internet all year — and a new batch out of the big ...[详细] -
U.S. leaves out N. Korea from terrorism sponsors list
The United States left out North Korea from its latest list of states sponsoring terrorism Thursday, ...[详细] -
Trump’s fast food spread at the White House has the internet talking
Now the longest in history, the U.S. government shutdown has led to some unusual things happening.Li ...[详细] -
Medvedev races into Los Cabos semi
LOS CABOS, MEXICO:World number one Daniil Medvedev powered into the semi-finals of the ATP hardcourt ...[详细] -
This shark lives for centuries. Scientists discover how it resists aging.
There are Greenland sharks older than the United States.This deep sea species has an expected lifesp ...[详细] -
Ronaldo 'happy to be back' for Man Utd
MANCHESTER:Cristiano Ronaldo played 45 minutes as he made his first Manchester United appearance in ...[详细] -
Premier League teams to limit 'taking the knee'
LONDON:Premier League teams will limit their pre-match anti-racism gesture of "taking the knee& ...[详细] -
深情演唱 雅安日报讯 25日晚,“情系大渡河”张黎玲慰问演出专场音乐会在石棉县体育馆开唱,为石棉县广大群众献上了丰盛的文化大餐。 张黎玲是全国水利系统的金牌歌手,去年10月,在中国文联、全国总工会、中 ...[详细]
-
20 Places to Eat Dumplings and Noodles for Lunar New Year
Every Lunar New Year, billions of people gather to celebrate with their families—and to feast. While ...[详细] -
Serial winner Wiegman helps England 'change society'
WEMBLEY:England women's manager Sarina Wiegman hailed the impact her players have made in changi ...[详细]
- Scientists detect water sloshing on Mars. There could be a lot.
- Michelle Obama tears up during final speech as First Lady
- '1000 People of Dance' video captures humanity at its best
- South Korea to donate $10 million for NK aid program
- U.S. Senators call on FTC to investigate the security of drivers' data
- Professional Esports Association suspends its 'CS:GO' league
- Is North Korean leader Kim yielding power to sister?