Morphe cuts ties with Jeffree Star after backlash
Morphe announced that it's cutting ties with Jeffree Star after weeks of backlash following an explosive video by makeup vlogger Tati Westbrook.
"Today we've made the decision to cease all commercial activity related to Jeffree Star and affiliated products," the cosmetics brand tweeted on Friday. "We expect this to conclude within the coming weeks. As we look to the future, we will continue to share updates on what lies ahead for the Morphe brand."
Despite claims by Westbrook, Star is neither an owner nor investor in Morphe.
Tweet may have been deleted
The makeup company's partnership with Star is worth millions; his "Conspiracy" collaboration with fellow YouTuber Shane Dawson sold one million eyeshadow palettes in less than 30 minutes after its launch. Star, who owns his own makeup line, frequently partnered with Morphe for previous collections. The company quietly removed products from the "Conspiracy" collection from its website last month after Dawson posted an apology video for his past content.
The decision follows a wave of prominent influencers ending partnerships with the brand over its partnership with Jeffree Star, who has a history of racist, problematic content. Jackie Aina, a Black beauty guru with roughly 3.5 million YouTube subscribers and 1.6 million Instagram followers, announced last week that she will "no longer" be a Morphe affiliate.
"I refuse to align myself with a company that continues to retail antiblack racist beauty brands," Aina tweeted. "I strongly encourage other influencers to do the same!"
Tati Westbrook, who was involved in a feud that shook the beauty community last year when she publicly ended her friendship with James Charles, followed Aina's announcement with a video apologizing to her former protege. Westbrook claimed that YouTubers Shane Dawson and Jeffree Star, who were jealous of Charles' success, had manipulated her and turned her against Charles. While Westbrook and Charles have since made amends, she said in the video, she condemned Dawson and Star for their actions.
Both Dawson and Star have a history of problematic and racist behavior. Dawson has posted several videos in blackface, mocked those with disabilities, and mimicked sexually gratifying himself to Willow Smith, who was 11-years-old at the time. Star has said racial slurs on video, and was caught on camera hurling them at Black people. He's also been accused of making xenophobic and anti-Semitic comments in private.
Despite a history of racist videos from his early YouTube career, Dawson was widely seen as a beloved YouTube documentarian. Star, on the other hand, was known as YouTube's villain. He was involved in exposing a group of prominent YouTubers as racist in what became known as "Drammageddon" two years ago. While Laura Lee, a beauty vlogger whose apology video was widely mocked, lost several brand deals, Star made it through unscathed.
Star remains the CEO of Jeffree Star Cosmetics, which he founded in 2014. It pulls in an estimated $100 million in profit every year.
Mashable has reached out to Jeffree Star for comment and we'll update this post if we hear back.
(责任编辑:资讯)
- Apple iPod: The First 10 Years of the Ubiquitous Media Player
- S. Korea, US resume defense cost
- N. Korea registers 7 judokas for Asian Games
- Donald Trump has to do these 3 things to win the debate.
- Alcaraz, Sinner survive US Open wobbles
- Which is Faster for Gaming, Windows 10 or Windows 11?
- S. Korea, US resume defense cost
- 回顾茶文化旅游节的精彩瞬间
- Many churches press ahead with services despite pleas for social distancing
- 特写|在农事定向大赛遇见和美乡村
- US urges NK to halt escalatory actions following EEZ violation accusation
- 关注灾区饮水卫生 共享绿色健康生活
- 蒙顶山茶史博物馆正式向公众免费开放
-
优化广东优质农产品产销资源对接!“农友圈”又有新动作_南方+_南方plus2023年10月,广东省农业农村厅依托“粤农技”微信小程序建成并运营了农业技术需求精准对接服务公益性平台——“农友圈”。截至7 ...[详细]
-
Since its birth in the labs of ARPANET half a century back, Internet has risen to create a truly glo ...[详细]
-
3月30日傍晚,市区八一路与大众路交叉口雅安日报社旁空地停车楼打围现场,市民驻足观看今年,我市加大市政基础设施建设力度,新建立体停车位1000个。本报报道这一消息后,不少市民都在询问:何时才能动工?这 ...[详细]
-
Daegu reports another cluster infection at nursing hospital
This photo taken on March 20, 2020, shows Daesil Nursing Hospital in the southeastern city of Daegu. ...[详细] -
广州市白云区供销联社携手6所院校15支队伍,加力提速推进“百千万工程”
广州市白云区供销联社携手6所院校15支队伍,加力提速推进“百千万工程”_南方+_南方plus今年以来,广州市白云区供销联社与6所院校15支突击队结对,依托下属区级助农服务综合平台和镇村级助农服务中心, ...[详细] -
Man City's Zinchenko interrupts wedding day to clarify Guardiola comments
LONDON:Manchester City left back Oleksandr Zinchenko set aside some time on his wedding day to clari ...[详细] -
Baseball prospect surprises parents for Christmas by paying off all their debt
Brady Singer, a pitching prospect for the Kansas City Royals, has a promising future ahead of him, b ...[详细] -
集中乱堆乱放行为帮助清理私搭乱建集中清理废弃物品集中清理乱堆乱丢乱放行为乱堆乱放现象突出雅安日报/北纬网讯25日,市、区城管、食药监、工商等部门联合河北街道办、康藏路社区等工作人员,对下沉式广场的违法 ...[详细]
-
Sinkhole swallows up car, injuring 2 in Seoul
A sinkhole has swallowed up a car on a road in Seoul's Seodaemun-gu, on Thursday. (Yonhap)A sin ...[详细] -
Missing helicopter crew member found dead at crash site
Rescue workers search for a crew member of a crashed helicopter at a reservoir in the southeastern c ...[详细]
- SCOTUS: The courts implementing Project 2025, without Trump.
- 探索脱贫方式 名山区马岭镇第一书记跨区“取经”
- Judge strikes down mandatory minimums for minors in Florida.
- N. Korea slams new US human rights envoy as 'wicked' meddler in sovereign state affairs
- NASA rover snaps photo of its most daunting challenge yet
- Trump quote of the day: 'Why was there the Civil War?'
- Apple sees fewer people updating to iOS 11 as bugs persist