Facebook to throw 1,000 more humans at its advertising problem
Facebook may be a technology company, but it's starting to embrace the importance of humans.
In the wake of a scandal over its influence on the 2016 election, Facebook announced Monday it's hiring more than 1,000 people to review ads on the social network.
Facebook announced the hiring increase along with new initiatives to improve authenticity and transparency of its advertising, notably with more disclosures on political ads. This move comes the same day as Facebook hands over 3,000 ads linked to Russian accounts that were purchased during the 2016 election to Congress.
SEE ALSO:Zuckerberg fires back at Trump over Facebook’s role in the U.S. electionDespite outcry to reveal these ads to the public, Facebook did not share plans to do so. However, The New York TimesMonday shared some of the topics of the ads, including a meme condoning the "PC term" to say "Happy Holidays" instead of "Merry Christmas." The Timesalso noted the existence of a Facebook Page called "Defend the 2nd" on gun rights and ones called "LGBT United." Facebook disclosed to Congress that the Kremlin-linked group Internet Research Agency may have purchased ads through these Pages, according to the Times.
“We’re obviously deeply disturbed by this,” Joel Kaplan, Facebook vice president of United States public policy, told the Times.
The 2016 election may be over, and no official laws have caused Facebook to take direct action on its policies. But in the wake of all the public scrutiny, the company is taking action to self-regulate. CEO Mark Zuckerberg revealed such plans in a Facebook Live last month.
Facebook is hiring people to monitor ads for their content and for their target audiences. This move wouldn't be the first time the company hired more people to address problems on the News Feed. Following a shooting broadcast on Facebook Live in May, Zuckerberg said he would hire 3,000 more moderators over the next year to review videos and other reported posts.
The company also is increasing its requirements to place ads on Facebook. All ads a business is currently running will be available for anyone to review via their Page.
Advertisers must say which business or organization they represent if they want to place any political-related ads on the site for any future U.S. federal election, a Facebook spokesperson told Mashable. However, this move will only apply to ads that acknowledge a candidate's name, according to CNN, which would not have applied to a portion of the Russian-linked ads.
Facebook also has committed itself to more active engagement with affected parties. A Facebook spokesperson said the company will reach out to leaders in the ad industry and governments worldwide to share information on so-called "bad actors."
Of course, Facebook has never been perfect. Zuckerberg has had to apologize repeatedly for his company's missteps and for his own mistake of calling Facebook's influence on the 2016 election a "crazy idea" in the weeks following President Trump's victory.
Featured Video For You
Actors put their own homemade spin on this classic 'Die Hard' scene
(责任编辑:关于我们)
- 24 Museums Dedicated to Black History
- Financial workers stage nationwide strike
- Alabama police apologize after outrage over “homeless quilt” photo.
- Trump targets Michelle Obama’s signature school nutrition guidelines on her birthday.
- NASA says Earth just had the hottest day ever recorded
- What Ever Happened to Winamp?
- Refresh Windows 10 to its default state in a few clicks, keeping your files and settings
- What John Lewis’ life of activism can teach climate change activists.
- The Best PC Games of 2018... So Far
- How do you make safe, cheap nuclear reactors? Bury them a mile deep
- 关爱母亲 从产后康复开始
- The Met Gala outfits were glorious, weird, and ripe for Twitter roasts
- 灯饰点亮城镇,花木富美乡村,工业古镇焕新颜
-
尝“鲜”盛宴,等你来探!2024年清远西牛麻竹笋尝鲜季即将启幕
尝“鲜”盛宴,等你来探!2024年清远西牛麻竹笋尝鲜季即将启幕_南方+_南方plus品西牛麻竹笋,尝天下第一鲜。眼下正值麻竹笋丰产的黄金时期,此时的笋肉质细嫩,水分饱满,味道清甜,成为食客们的尝鲜首选 ...[详细] -
Pakistan shooter Gulfam qualifies for 2024 Paris Olympics
KARACHI:Gulfam Joseph wins Pakistan their first quota for the 2024 Paris Olympics as he finished six ...[详细] -
Review: Heated lash curler from Lash Star works... kinda?
Calling all people with stubborn, stick-straight lashes: Ever thought about using a curling iron for ...[详细] -
SpaceX fires employees who condemned Elon Musk's behavior in open letter: Report
SpaceX employees have denounced Elon Musk's behavior in an open letter sent within an internal compa ...[详细] -
24 of the Oldest Trees in the World
These trees have remained firmly rooted for centuries, in some cases millennia. The oldest among the ...[详细] -
Leipzig send Celtic out of Champions League
GLASGOW:Celtic manager Ange Postecoglou believes the Glasgow giants are close to turning a corner in ...[详细] -
Two Koreas to make joint entrance at Asian Games
South Korean head delegate Jeon Choong-ryul, right, shakes hands with his North Korean counterpart W ...[详细] -
Flush with bitcoin, hacker group behind Colonial Pipeline attack says it's done
When you're newly in the money with roughly $17.5 million worth of cryptocurrency, $5 million of whi ...[详细] -
八仙帽精美的刺绣作品周学琼左)、唐伟欣右)在门口刺绣藏彝走廊东部边缘的石棉县,在横断山脉的褶皱、隆起与断裂,以及河流的急剧切割作用下,群山峡谷中藏着一个藏族秘境——蟹螺堡子。石头和泥土砌成的房屋展示着 ...[详细]
-
雅安日报/北纬网讯4月28日,全市教育系统召开2020年全市教育工作视频会议,传达贯彻2020年全省教育工作视频会议精神,总结回顾2019年全市教育工作,安排部署2020年全市教育工作。会议传达了20 ...[详细]
- 25 Years Later: A Brief Analysis of GPU Processing Efficiency
- North Korean defector sings songs of hope for daughter
- Tesla inches closer to recall as NHTSA probes autopilot software
- The best pets of 2022 (so far)
- Haider all set for Paralympics Ceremony
- Sindang Station murder suspect unmasked
- Elon Musk says Bitcoin no longer accepted for Tesla purchases