Apple Car could launch between 2023 and 2025
Just when you thought Apple's top secret car project was dead, the rumor mill has once again started back up.
This time, TF International Securities analyst Ming-Chi Kuo (aka the guy who's often eerily spot-on with his predictions about unreleased Apple products) believes Apple will release its "Apple Car" between 2023 and 2025.
SEE ALSO:Apple's 2018 iPhones have a serious naming problemIn his latest investor note (via MacRumors), Kuo says he believes the Apple Car will be the company's "next star project" and cites several reasons why producing its own car makes sense.
The most obvious reason to release its own car is industry disruption, says Kuo. With new technologies such as augmented reality, autonomous-driving technology, and electrification already bringing about rapid change to cars, the automobile industry is ripe for transformation.
But, the car industry is a crowded with established players -- how is Apple just going to walk in and serve everyone when it has no track record building vehicles?
The same way it strolled in with the iPhone and stomped all over the existing smartphone leaders such as BlackBerry, Nokia, and Motorola.
Kuo believes Apple's experience and lead developing in-car tech such as CarPlay and AR could potentially lead to a breakthrough car experience that integrates hardware and software in a new and innovative way that's never been done before.
FYI, this isn't the Apple Car.Credit: ETTY IMAGES/MASHABLE COMPOSITEApple has reportedly been working on some kind of car since 2014. Codenamed "Project Titan," the secret project was said to be focused on developing a self-driving vehicle. The company reportedly had hundreds of engineers working on Project Titan.
Project Titan, however, didn't go smoothly. In 2016, Apple reportedly laid off dozens of employees on the project and shuttered parts of its development and reorganized to focus on developing self-driving technology instead of a full-blown car.
Within the last year, the Apple Car project has slowly crept its way back into the spotlight. The company's LIDAR-equipped self-driving Lexus SUVs were spotted in the wild.
Most recently, Daring Fireball's John Gruber broke news that Doug Field, a former VP of Mac hardware engineering at Apple who left to join Tesla in 2013, had returned to the Apple to work on Project Titan.
The timing of Fields' return to Apple and Kuo's prediction feel like too much of a coincidence. Apple's clearly ramping up development for something car-related. However, until the company reveals its plans, the rumors are just smoke -- Apple may scrap the project yet again or push a launch further back. For all we know, Apple's self-driving car develop could simply be for a self-driving shuttle to drive its employees around its own campuses.
Apple's AR glasses would definitely look cooler than these Epson ones.Credit: brittany Herbert/MashableBesides the Apple Car prediction, Kuo also believes Apple could release AR glasses in 2020. We've heard this several times before and the report echoes a CNET report from April that claims Apple's testing a "T288" combo AR/VR headset capable of delivering 8K resolution to each eye.
Not much is known about the rumored AR headset. CNET says it might be powered by Apple's own chips (no-brainer). But how will users interface with AR objects? Will it require a separate processing pack like the Magic Leap One? What would battery life be like? These are all challenges Apple will need to solve in order to convince consumers AR glasses are worth purchasing.
To date, no company has made a pair of compelling AR glasses for consumers. Google Glass flopped big time. HoloLens is still for developers only some three years after two years. And early impressions of the Magic Leap suggests it's just a lot of hype, but lacks substance.
Maybe Apple will prove everyone wrong, but it's not going to be easy. Though Apple CEO Tim Cook has never confirmed any AR headset or glasses, he's teased its potential over and over. "The technology itself doesn't exist to do that in a quality way,” Cook told Voguelast October.
"We don't give a rats about being first, we want to be best in creating people's experiences," he added. "Something that you would see out in the market any time soon would not be something that any of us would be satisfied with."
Whatever the case is, it already sounds like Apple's prepping up some new products to kickstart the next decade. Entering new product categories is exciting on its own because revamped iPhones and MacBook Pros can only go so far.
Featured Video For You
Everything you need to know about Apple's iOS 12
(责任编辑:行业动态)
- World’s first ‘meltdown
- 带上雅安土特产回家过年
- Medvedev allays fitness fears to reach semis
- Celebrities are weighing in on the United Airlines legging mess
- Against All Odds: How Netflix Made It
- Spate of defections show Kim Jong
- “椰城”夏日盛宴!丽宫侨宝七月果金装焕新
- 团体标准发布!从化冻眠荔枝加工技术应用迈向标准化!
- Google, Apple say no to UK intelligence agency’s plan to listen in on encrypted chats
- Trump trials: Jack Smith is reportedly reconsidering his strategy.
- This resistance group is sending Trump notes on toilet paper
- Mastercard and Visa will stop processing payments to Pornhub
- Lawmaker calls for revision to anti
-
Kamala Harris’ ridiculous problem with the political press.
Last Thursday, standing on the tarmac in Michigan in front of Air Force Two, Kamala Harris took some ...[详细] -
Seoul to build memorial for Korea’s government
The Seoul city unveiled Wednesday a plan to erect a memorial to honor the country’s government-in-ex ...[详细] -
数字赋能!“清农网院”助力清远五大百亿农业产业_南方+_南方plus在广袤无垠的清远大地上,一场有关人才与产业的深刻变革正悄然兴起。伴随乡村振兴战略的深度施行,清远市农业农村局积极响应国家号召,遵循政 ...[详细]
-
环卫工人在冷风中清扫街道17日,我市飘下了今年的第三场雪。18日至26日,我市将处于一年中最寒冷的时期,以阴冷天气为主,气温在零度左右,部分地方还会下中到大雪。在这样异常寒冷的情况下,大多数人都会选择 ...[详细]
-
【来源】学习强国 ...[详细]
-
This resistance group is sending Trump notes on toilet paper
If Trump toilet paper isn't enough for you, sending the new president a pertinent message on TP and ...[详细] -
Uber takes to the skies once more with Uber Copter
Uber's aerial commuter goals are landing at a helipad in New York this summer.Remember when Uber off ...[详细] -
本报讯 距春节越来越近,买年货、购腊味的人越来越多,有着浓郁特色的雅安土特产也成为在雅外乡人和不少市民追捧的年货。近日,记者发现,雅安土特产销售非常火爆,成为人们过年走亲访友的节日礼物。“老板,汉源花 ...[详细]
-
How much for Oasis tickets? Fans joke about splurging on reunion shows
Oasis, one of the biggest bands ever, broke up for 15 years because of a longtime feud between broth ...[详细] -
“椰城”夏日盛宴!丽宫侨宝七月果金装焕新_南方+_南方plus侨宝金装七月果惊艳亮相,2024年新会陈皮与柑茶行业白皮书权威解读市场趋势,中药合作启航进一步深挖大健康产业潜力,中医领域大咖分享干活满满 ...[详细]