开新局!2023年德庆贡柑“12221”市场营销启动
9月26日上午,2023年德庆贡柑高质量发展“12221”市场营销启动仪式在广州江南水果批发市场举办,营销活动以“乘势而上启征程、启动凝心聚力开新局”为主题,开新率先吹响今年德庆贡柑市场营销号角。局年
广东省农业农村厅市场与信息化处处长何霞,德庆广东省广府文化产业发展促进会会长廖伟阳,贡柑德庆县副县长刘晓林,市场肇庆市农业农村局四级调研员黄伟权,营销广州江南果菜批发市场经营管理有限公司副总经理曾玉森,启动以及来自广州江南果菜批发市场的开新50多家采购商代表等参加活动。
德庆县副县长刘晓林作了贡柑宣传推介,他表示,近年来,德庆县全力创建中国特色农产品(德庆贡柑)优势区、德庆贡柑省级现代农业产业园,强力推进德庆贡柑“12221”市场营销体系建设,成功打造了享誉全国的德庆贡柑品牌。德庆贡柑荣获国家农产品地理标志、中国柑王、中华名果、国家地理标志证明商标、原产地保护标记注册证、中国百强农产品区域公用品牌等称号,品牌价值达108亿元。随着贡柑成熟季的到来,德庆县将不断提高贡柑果品质量,努力延伸贡柑深加工产业链,深入开展贡柑宣传推介活动,诚邀各地柑橘采购商及游客,到德庆的果园感受丰收喜悦,同时到龙母祖庙、德庆学宫、盘龙峡等景点旅游,感受龙母故乡独特地方文化。
广州江南果菜批发市场经营管理有限公司副总经理曾玉森介绍,江南市场是全国乃至东南亚果菜销量最大的批发市场之一,果菜单品交易量连续十九年名列全国第一。德庆贡柑是德庆县的传统名优农产品,它集中了橙类外形美和柑橘肉质细嫩、易剥皮的双重优点,皮薄核少、清甜香蜜,被誉为柑橘之王,势必成为市场的“抢手货”。希望通过本次活动,最终能实现相互合作,互利共赢。
每年的11月开始,全国各地的柑橘采购商都会陆陆续续来到德庆开始采购德庆贡柑,清甜无渣,香蜜浓郁独特品质的德庆贡柑,成了采购商手上畅销的爆款水果。深圳点筹互联网农业控股有限公司乡村振兴事业部总经理吴永刚表示,近年来公司累计销售德庆贡柑超1500万斤,销售网络基本覆盖了除新疆、西藏、青海外的所有区域。接下来,公司将以贡柑产品为发力点,实现全县农产品批量、畅通走向全国市场。
活动上,德庆县农业农村局还为广州鸿藩发贸易有限公司颁发“德庆贡柑直营店”牌匾,该公司负责人林汉藩告诉记者,去年公司销售德庆贡柑500万斤,客户反馈非常好,如今获得德庆贡柑直营店,相信今年销量会有较大的提升,预计今年销售600万斤德庆贡柑,而且承诺销售的贡柑100%来自德庆本土,确保消费者购买的每一个贡柑都是正宗、健康的好贡柑。
在当天的仪式上,德庆县柑橘协会作了德庆贡柑品质保证与售后服务承诺,出席活动的领导及嘉宾共同启动2023年德庆贡柑高质量发展“12221”市场营销。与会人员还到市场内为获得“德庆贡柑直营店”的经销门店揭牌。
德庆贡柑,产自粤港澳大湾区、广府文化区——德庆县,传闻其栽培历史可追溯到唐开元年间,距今有1300多年历史。德庆的山坡、耕地土壤多为砂壤土,经过长期的改良利用,形成土层较厚、保水保肥性好、有机质含量丰富。独特的地理位置、自然条件孕育出独特的贡柑品质。德庆贡柑果形亮丽、果色金黄、皮薄核少、爽口无渣、清甜香蜜、高糖低酸、风味浓郁,它集中了橙类外形美和桔类肉质细嫩、易剥皮的双重优点。
【记者】卓倩
【来源】南方农村报
(责任编辑:关于我们)
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